Forget advertising as you know it. Forget work that intrudes on everyone’s day without saying something smart. Forget confusing quotes and over promised double-digit results. Forget waiting for someone to understand your industry and your company’s goals. Forget about egos and condescending attitudes. Forget discounting your prices. Forget watering down what makes your company yours and no one else’s. Forget insulting people’s intelligence. Forget clichés. Forget all of it. Because none of it will get you where you want to go.